“PIZZA CAM” | JOE’S PIZZA

Role - Art Direction, Concept

Inspired by the Kiss Cam at sports games, Joe’s Pizza Cam is a social media engagement / online topic where people get to submit their real life #spotted pictures on twitter and win a chance to be reposted on public displays around New York City.

#joespizzacam #spotted - Spot the most fun and controversial ways of others holding Joe’s Pizza box, submit to Joe’s Pizza’s twitter account with the hashtags to get a chance of repost. Reposts will occur in real time on digital screens in Time Square or subway stations.

Social Media Post Examples

By engaging audiences with the mindset of having a chance to be reposted & featured in Time Square and other big digital screens, the advertisement for Joe’s Pizza brand runs automatically along with the twitter post submissions and people’s attention as they try to spot the pizza boxes.