role | entire project (art drection, graphic / product design, copywriting)

tools | indesign, illustrator, photoshop, laser cutter

PROBLEM

Young adults in their early 20s suffer from self-sabotaging and negative self-imaging.

This project shines light on the unspoken mental health issues among peers across campus.

SOLUTION

A confrontational sarcasm play at the painful self limiting belief we create for ourselves daily, but this time, it’s physical.

Installation takes up space in surroundings as well as in people’s minds.

INSIGHT

Engage and inspire conversations and awareness. Challenge people to face their mental darkness by physically interacting and expressing inner perspectives, thus, walk away with self reflection.

Guerrilla style project teasers across campus.