KATHERINE SAJE
fitness | style | mindset
BRAND MISSION
Spilling tea on all things self elevation and becoming *her* — Inspire young women to level up to the best (bad b*tch) versions of themselves from inside out; through mindset shifts, decisions, and actions.
Tools: CapCut Pro, Final Cut Pro , Notion, Canva, Adobe Suite
Platforms: Instagram, TikTok, YouTube,
Skills: Trend Research, Content Strategy, Story Boarding, Scripting, Creative Direction, Video Production, Video Editing, User Generated Content, Copywriting, Community Building & more.
INSIGNT
The 3 Main Pillars + Niche, But Not Niching Down.
People on social media nowadays crave authenticity and relatability.
We approach content by highlighting the key associators (core 3 niches) of a personal brand’s character — yet also share everything in between her lifestyle.
STRATEGY
This method creates authentic emotional connection, community engagement, which results in the payoff of trustable, influential personal branding & marketing.
Blend in the core 3 niches
➤ fitness, style and mindset — yet not limited to the niches.
Craft authentic, valuable, inspiring, on-demand viral content with a refined blend of content layering, trend hacking, and marketable organic reaches.
Personal Brand Building
Content pillars are focused on the types of content while weaving all 3 core niches together while showing authentic personality, character and relatability.
Entertainment
3M+ Views | 21k Reshares | 17K saves
Goal Touch Points: Relatability, Associating personal brand with specific personality / characteristics. Reaching Desired & Related Audiences in mass.
Content Type: On-demand viral content + Niche: Mindset, Style, Lifestyle
Craft: Visual + Text Hook, Re-shareablitliy, Music + Visual Coordination, Editing/Transition Tricks, Bite-size concept delivery in seconds.
Value-Driven
5M+ Views | 64k+ Reshares | 89k+ saves
(This videos generated 34,000+ link clicks and $32,000 in revenue)
Goal Touch Points: Genuine Value, Trust, Community Building, Reaching Desired / Related Audiences in mass. Referral Link Clicks.
Content Type: On-demand viral/value content + Niche: Style, Lifestyle
Craft: Visual + Text Hook, Re-shareablitliy, Music + Visual Coordination, Bite-size concept delivery in seconds. Manychat marketing funnel automation.
Inspiration
Goal Touch Points: Inspiration, Reaching Desired / Related Audiences in self development, create brand association by repetition in creating niche related visuals
Content Type: Inspiration + Niche: Fitness, Mindset, Style, Lifestyle
Craft: Visual + Text Hook, Music + Visual Coordination, Editing Tricks, Copywriting word play.
COLLABORATIONS
current and previous partners.
CHAMBERLAIN
COFFEE
VITALY
DESIGN
OUR
PLACE
