Joanna
Social Media Management & Content Creation For
Coles
Creative entrepreneur, executive producer, author, and board director in digital, television, and print media.
Board member of Snap, Sonos, Bark, Density, KCD, Grover.
Former Chief Content Editor of Hearst Magazine, Advisor at Masterclass, Klarna, BDG.
THE GOAL
Main social focus: Instagram
After a long time off social media, Coles’ goals are to:
re-engage with her audience
re-ignite her personal brand
build long term relationship with her community
— which sets up the foundation for her upcoming entrepreneurial projects in Women Empowerment, Female Leadership & Success spaces.
THE PLAN
Step 1: Acknowledge and identify Joanna’s brand.
Step 2: Re-appear in front of her audience, and expand her online presence.
Step 3: Make brand voice/direction strong with consistent illustration through content.
Step 4: Start to create more engagement around #Bolder conversations.
STRATEGY
We developed an IG feed system that alternates between short form how-to videos, inspiration quotes and feed posts to keep our audience updated with Joanna’s professional life while reiterating her main content direction.
Empowering
Achieving
Bold
KEY TOPICS —
BRAND DRIVERS —
Careers & Workspace
Success Mindset
Women Leadership
CONTENT —
IG Story: Engagement & PR
IG Reels: Presence & Reach
IG Posts: Behind The Scenes & Achievements
CONTENT SAMPLES
Click on image to see full video.
During the course of 3 months since Joanna Coles reappeared on her social media, she has been invited to multiple business events, podcasts, leadership forums and creative festivals.
57,000+
Organic Reach
5000+
Engagement
Cannes Lions International Festival of Creativity
Washington Post Live - The Coronation
Cable New Network (CNN)
Brilliant Minds Amsterdam
Snap Inc. Festival
Retail Influencer CEO Forum
Taste The Nation Premiere
Robin Hood Benefit & more
